Style

The 28 Raciest American Apparel Ads Ever

As NSFW as you’d expect… and then some.

American Apparel is at odds (again) with Great Britain’s Advertising Standard’s Authority over its risque imagery. After receiving two complaints against ads currently appearing in print and on the company’s website, the ASA looked into the matter, blushed, got a little bit faint and had to call for the maid to bring some smelling salts, but eventually felt sufficiently composed to rule on the matter and ban the offending photos. The final decision noted “a voyeuristic quality to the images, which served to heighten the impression that the women were vulnerable and in sexually provocative poses,” which will come as a surprise to absolutely no-one who’s ever seen an American Apparel ad before.

These are the ads in question.

Feeling shocked/outraged/oddly light-headed? Sure. But how do they stack up to American Apparel ad campaigns past?

1. Tights and toplessness are the brand’s major advertising strategies.

2. This is just an average day in the AA studio, really.

3. Basics so basic they’re barely even there.

4. Language and toplessness adjusted to suit the French, because Europeans would never complain about pert breasts.

5. Because panytime sounds like an teambuilding exercise Dov Charney would get behind.

6. Get it, nudes? LOL

7. And “pleats” rhymes with… nipples.

8. But what about on Sundays and major holidays?

9. Was this dog uncomfortable due to the nudity or the leg-warmers? We may never know.

10. That is NOT how you do a wheelbarrow race.

11. When carpet burn is the least of your concerns.

12. Unfortunate Dov cameo alert.

13. Cozy flannel for those pantsless evenings at home.

14. The touch. The feel…of Dov Charney.

15. Alterative headline: “Creepy.”

16. “Oh, hi Sophie. Would you like to borrow my sweater?”

17. Apparel ad or Spring Breakers still?

18. When she’s not modeling for AA she’s in porn. Seriously though.

That’s Faye Reagan.

20. Sure, why not — someone had to invent the tank thong, apparently.

21. Because they’re the only thing keeping her warm.

22. Disgruntled model forced to do push-ups.

23. Who needs a real shirt when you’ve got an apron? Not AA models, that’s for sure.

24. This meets their male torso quota for the year.

25. Oops! I think you missed a button or six.

26. Which couldn’t possibly have been modeled by an actual man.

27. Again with “Pantytime.”

28. American Apparel: Where the dogs wear clothing and the women do not.

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