Coach To Jack Up Prices

    In efforts to escalate Coach from department store brand to luxury label, its new creative director Stuart Vevers plans to up the "quality" (and cost) of their signature handbags. What once set you back around $200 to $300 now could easily cost double that. "You can have a $5,000, $2,000, $3,000 Coach bag in the future,” Vevers said.

    Angela Vitello
    by Angela Vitello

    BuzzFeed Staff

    Coach To Jack Up Prices

    wwd.com

    In efforts to escalate Coach from department store brand to luxury label, its new creative director Stuart Vevers plans to up the "quality" (and cost) of their signature handbags. What once set you back around $200 to $300 now could easily cost double that. "You can have a $5,000, $2,000, $3,000 Coach bag in the future,” Vevers said.