The long-awaited H&M e-commerce site has finally launched, and I went through the trouble of surfing the web lazily for you. You’re welcome. As expected from H&M, there’s a ton of cute stuff.
Here are some of the highlights:
1. These breezy sleeveless button downs.
2. This colorful plaid shirt.
Think “lumberjacks at Easter brunch,” which is a great sartorial reference point.
3. And these gauzy blouses.
Appropriate for the office, where you can spend all day giggling to yourself about the fact that you’re basically wearing a T-shirt with some pleats. Yay!
4. These quasi-sporty knit sweaters.
Only for you, people whose names begin with the letter K though.
6. These knit tops.
7. These comfy-looking pants that aren’t actually pajamas.
But you’ll feel like they are, and that’s what counts.
8. These floral chinos.
Not jeans, chinos.
9. This girly denim dress, which is the cutest.
10. And of course this yawning kitty dress, which is even cuter.
11. This photographic long-sleeved dress.
12. These pencil skirts that you’ll want in every color.
13. These swingy A-line skirts that you’ll also want in every color.
14. And in fuzzy coats, this Hitchcockian sky blue number.
Can’t you just picture a tearful Tippi Hedren being chased by a flock of angry birds in this very coat?
15. One more coat also: a simple, basic black trench.
Even if $40 for a trench coat is just a little suspicious.
16. There are also cute shoes! Like these faux tortoiseshell pumps.
17. Some flat burgundy boots.
And burgundy can be just as neutral as black; don’t let the haters tell you otherwise.
18. And these minimalist beige wedges.
20. And this basic bag in navy.
Big enough to carry a pair of backup flats, small enough so you don’t end up using it as a gym bag.
21. And maybe most importantly, fun superfluous accessories, serving no real function other than being cute.
22. Speaking of superfluous, here are some highlights from the men’s collection.
And, since H&M is stocked with hundreds of varying styles, at least a few are bound to be regrettable.
I’m not giving you the link to buy these.