21 Reasons Everyone Should Be Studying Finnish Street Style

Inspiration overload. All images courtesy of Helsinki-based blog Hel Looks.

1. Iiris, 27

“This sweater makes me happy. It’s half Liberace, half Henrik VIII.” That’s a sweater?! Good god that’s amazing.

ID: 1498122

2. Heini-Maria, 22

Nothing to see here, it’s just a KIMONO WITH BIRKENSTOCKS.
* faints *
* moves to Helsinki *

ID: 1498463

3. Tim, 24

Tim sums up his style pretty well: “Because I’m a grandmother in heart, I decided to wear floral patterns and mix them with see-through shirts. I guess you could describe my style a mix of tomboy and crazy catlady.” Honestly, those pants, though. BOLD.

ID: 1498442

4. Elina, 31

Pretty inspired mixture of fabrics, colors, and patterns. There are a lot of creeper-esque shoes happening in Helsinki.

ID: 1498151

5. Tiina, 19

Actual quote: “I found these trousers at the recycling center and wanted to wear them tonight.” VISIONARY.

ID: 1498056

6. Oiva, 6, Teemu, 36

Honestly don’t even know where to start here.

ID: 1498709

7. Ama, 20

There is nothing that is not perfect and amazing about this. That jacket was 3 euros! Dammit, Finland.

ID: 1501964

8. Uula, 28

“I like to wear practical and long-lasting clothes in which I can walk straight from the forest to a restaurant.” Of course you do. You are wearing the best vest I’ve ever seen and you are amazing.

ID: 1499167

9. Lauraliisa, 34

First of all: cool name. Second of all: You are a delightful cartoon character.

ID: 1499349

10. Iida, 24

More color, fabric, and pattern madness. Bonus roses! Best accessory.

ID: 1499040

11. Silja, 23

Are you human, or are you Benetton?

ID: 1499650

12. Antton, 24

Wisdom from Antton: “I chose this outfit because I wanted to show up. Happiness is stylish. My style tip: wear a hat.” Perfection.

ID: 1499691

13. Emma, 22

Emma made that jacket herself. NO BIG DEAL. (Except yes, big deal.)

ID: 1499704

14. James, 24

Fact based on thorough research: Finland has the best sweaters.

ID: 1499367

15. Helene, 27

“I usually buy all my clothes at 1 euro days at Humana second hand store in Tallinn. I make and modify clothes myself. I like 80s Madonna and Boy George.”

Length, color, cut of that jacket… fantastic. Also: cool attitude.

ID: 1499732

16. Aaro, 20

First thing Aaro has to say about his look is, “This is my standard outfit.” The thing is, I believe him.

ID: 1501986

17. Katja, 21

“My husband gave me the jacket as a gift. I like it because it reminds me of Andy Warhol. The skirt is second hand.”

“MY HUSBAND GAVE ME THE JACKET AS A GIFT.” Helsinki husbands: so damn advanced.

ID: 1501870

18. Jalmari, 21

Somehow this is both casual and comfortable-seeming, but also, like, CRISP. Fisherman’s sweater turtleneck too — nice touch, guy.

ID: 1499293

19. Tia, 26

The contrasts are so good. Self-dyed muff + pearls. Long, elegant jacket + secondhand Docs. Just a little weird, but super fun.

ID: 1501895

20. Niia, 21

“ inspires me.” Bless you, Niia.

ID: 1501931

21. Hanna, 50

“I’m wearing my daughter’s hat, a 10 year old poncho, self-made gloves and socks and shoes I bought about 15 years ago in Salo… I think I don’t need to buy new clothes anymore. I have everything I need for the rest of my life.”

*nods vigorously*

ID: 1499476

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