AFL staff have put out their scarves representing different clubs outside the AFL headquarters.
The club motto "We Fly As One" is taking on new meaning for devastated members of the football community today.
Supporters are declaring they will #flyasone through the tragedy.
Regardless of who they barrack for.
The social media tribute is reminiscent of the #PutYourBatsOut movement, where Australians displayed their cricket bats to honour fallen cricketer Phil Hughes.
"Truly lost for words", wrote one fan on social media.
Crows player Corey Bruce laid flowers at the club's headquarters at AAMI stadium in Adelaide this morning.
Sunday's game between Adelaide and Geelong has been cancelled, with the remaining seven games in the round to go ahead.