Board exams are almost here and the pressure on students across India is mounting as usual.
To openly discuss the pressure that comes along with the season, Mirinda has launched #ReleaseThePressure – a campaign where Indian kids wrote letters to their parents to speak up about the way they feel.
They complain about conversations surrounding only exams.
They plead with their parents to not be overbearing with their expectations.
They beg them to not stick to the Indian parent habit of comparing them to other children.
And even though, they promise to work hard anyway...
