If you've been on Twitter these days, you've probably seen a lot of this.
The "welcome to your tape" meme is a reference to 13 Reasons Why, a Netflix series based on the YA novel of the same name. It tells the story of a teenager named Hannah Baker who kills herself and leaves behind a box of cassette tapes for some of her classmates to listen to.
Each tape is dedicated to a particular person who she believes wronged her.
On the very first tape, Hannah explains, "If you're listening to this tape, you were one of the reasons why. I'm not saying which tape brings you into the story, but fear not, if you received this lovely little box, your name will pop up. I promise."
When she's recounting her experiences, it isn't always immediately clear which classmate Hannah is talking about. After doing a little explaining at the beginning of each tape, she then specifies who she's talking about when she says the phrase "Welcome to your tape."
It's something she repeats throughout the series.
A lot of people have used the "welcome to your tape" phrase to make jokes about the show.
But it's even become a meme outside of 13 Reasons Why.
On April 18, Netflix even used it to diss Hulu.
But some think the meme is inappropriate and makes light of suicide.
When reached, a publicist for Netflix said they had no comment about the meme and their use of it.