back to top
Politics

The Green Party's New Advert Is Completely Astonishing

An exclusive BuzzFeed News first look at the Green party's new film, which will be shown on TV on Thursday night. Eat your heart out, One Direction.

Posted on

This is the Green party's new political broadcast, which mocks the leaders of the UK's other parties for all being the same. Through the medium of a boyband parody.

View this video on YouTube

youtube.com

Then he's joined by "Nick", "Nigel", and "Ed", all dressed alike.

Green Party

They sing: "Step into the booth / Look down and face the truth / A vote for me’s the same as a vote for / Any of us guys (any of us guys)."

Then they're all sitting around looking quite posh.

Green Party

"He’ll fire all your docs and nurses / He’ll clamp down on public service / He sold the railways to companies / And we all agree on tuition fees!"

BIG MONEY SIGN.

Green Party

"Let’s sell off the parts of this broken nation / Let’s shut the door on immigration / And if a few companies don’t pay tax (tax!) / Let’s not grumble – what’s the harm in that (There’s no harm, baby!)"

Basically, the Green Party message is "they're all the same".

Green Party

"Let’s frack this green and pleasant land / Come on, Eddie, join the band (Come on, Eddie!) / The public won’t know what to do / If they have to pick from me and youuuuuuu! / The choice between us couldn’t be clearer / Oxford! Cambridge! Diversity for ya."

And then the song is cut. To a direct pitch down the camera to voters on behalf of the Green Party of England and Wales.

Green Party

"Like it? It’s been number one for about 200 years. But all over the

country, people are standing up to change the tune. Voting true, not tactical.

"We believe in the people controlling politics, not the other way round. We believe

that the public should own public services.

"We believe that the country’s wealth belongs to the whole country, not a

privileged few. And we believe that if the planet belongs to us all, it’s worth taking

better care of.

"And this election, we’re in the strongest place we’ve even been to fight austerity,

return the railways and the NHS to public hands, scrap tuition fees, and provide

decent homes for everyone."

The video is the culmination of nearly six months' work by the party.

"We started planning in November for this broadcast," said Mark Cridge, the Green Party's management coordinator. "It was a paid-for piece of work but we had a lot of people who were very generous with their time.

"It clearly demonstrates how all the main parties are singing to the same hymn sheet and only the Greens doing something different."

Cridge insisted that there's still a place for big budget TV political party broadcasts, even when the Greens are doing well on social media: "There's key moments within a campaign and the election broadcast is one of them. They really help shape other activity that goes on around it. There's the online seeding of it, the online chat around it, then the hit on the TV with a different audience."

The film will be broadcast on Thursday night at 5.55pm on BBC2.

And the Greens are letting people download the track in return for handing over their email address to the party.

Jim Waterson is a politics editor for BuzzFeed News and is based in London.

Contact Jim Waterson at jim.waterson@buzzfeed.com.

Got a confidential tip? Submit it here.