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    Friendly Reminder To Apple: Periods Are A Thing

    Asking on behalf of roughly half the population between, like, ages 10 and 50, give or take.

    Apple held a very exciting live event this week.

    Apple / Via apple.com

    We learned all about their updates, new products, and new features!

    One thing that confused me and others, however, was that they did NOT mention anything about period tracking being added to the Health app.

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    And, just in case they just forgot to mention such an update, I went ahead and upgraded my software ~twice in a row~ to see if maybe it was a secret update that they didn't have time to mention in the 90-minute keynote. (I get it, those luscious videos were really something.)

    Nope, not that I could tell.

    I'm not the only one confused about this, btw.

    “Seriously Apple, leaving out period tracking from an app that’s specifically for tracking personal health data?” http://t.co/cOuZIdeuiU

    and they say technology isn’t gendered // iWatch HealthKit tracks COPPER INTAKE, but not women's cycles: http://t.co/7YsVSKsdU0

    ...to have another Apple Health release six months later, still without period tracking, requires active dismissal of the issue.

    That's because it's not exactly news that the Health app weirdly doesn't include a period tracker.

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    People have been writing about this for many months now, since the Health app and HealthKit were released! (See: The Atlantic. The Verge. Tech Times. Breitbart. The Cut. Etc.)

    It's just a little strange, given that the Health app is able to track pretty much everything else you might possibly think to care about when it comes to personal health information.

    Things like Molybdenum intake, for example.

    BuzzFeed

    And that is certainly an important thing that matters for our general health, absolutely.

    E! / Via giphy.com

    But being able to track your period is JUST AS IMPORTANT. Or, you know... more important, actually. At least when it comes to the sheer number of people who would benefit from it.

    TaylorSwiftVEVO / Via youtube.com

    As I said up top — this is something that can benefit roughly half the population between the ages of, say, 10 and 50 (give or take).

    Here's why: Tracking monthly menstruation helps people take control over their fertility and family planning, which in turn helps them control their futures.

    Guttmacher / Via guttmacher.org

    It's critical information for people who are trying to get pregnant, and also for people who are trying not to get pregnant. And for literally everyone who menstruates (many, many, many people), tracking your period is an essential part of keeping track of your overall general health.

    And yes, OK, of course, there are fertility- and period-tracker apps that we can all download from third-party companies in the App store. That's true.

    But there are also food-tracking apps, and activity-tracking apps, and so on, and those are able to connect to HealthKit, and the tracking of their data appears in the Health app. Because the goal here is to help people be healthy by giving them all the tools they need in one place, right?

    And it's kind of a matter of principle, also, if you know what I mean.

    Why is a major component of health just completely ignored in the Health app? That seems remarkably... incomplete. Myopic. Flawed, even.

    I mean, maybe I shouldn’t be too surprised about this, given how few women Apple seems to be consulting about their product and feature names...

    Apple

    Honestly, though: iPad? Force touch? Come on.

    Newsflash: Periods exist. Menstruation is. Maybe next time?

    In the meantime, here are some good period- and fertility-tracking apps in this list and this list that you should check out, in case it's helpful.

    Brian Danker / Getty Images

    Happy tracking!

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