Meet Ruby, an artist and freelance digital strategist, based in Malaysia.
About a month ago, a Facebook group warned Hindu women to expect getting sprayed with aerosol paint should they be "inappropriately dressed" at a Thaipusam (a devotional Hindu festival) event that happened on February 9 in Malaysia.
Ruby told BuzzFeed that while some people agreed the message was absurd, there were many that agreed with the warning and that women should indeed dress safer.
So as a response to this archaic attitude, she decided to orchestrate a photo series, depicting women dressed as Indian goddesses to showcase the irony of the situation.
"I thought it was ironic that people worshipped female deities but were still asserting their dominance on women in such s disrespectful manner."
"I figured I might as well be painting on these women's bodies, at least I’ll do a better job than the boys threatening them," she added.
Within 14 days, she collaborated with some friends, and created a new body of work using their bodies as a canvas.
"I believe ancient goddess archetypes can be useful to women today, in understanding their modern-day reality and concerns," Ruby wrote in a Facebook post.
Ruby told BuzzFeed that people have been sending her positive messages, thanking her for the whole project.