Let's get straight to the facts: This is a tattoo of Nigel Farage's face on the arm of a UKIP supporter.
The arm belongs to Kerrie Webb, the vice chair of UKIP's Chesterfield branch. The 38-year-old mother has been live-tweeting the process of choosing her tattoo.
Her Twitter profile describes her as a fan of "[The] Cure & Jon Gaunt".
She is a *big* fan of Nigel Farage.
First she had to clear the idea with her tattooist to make sure they were comfortable with doing designs based on right-wing politicians.
She considered various options for the tattoo.
It was time to commit.
She had a few concerns about how people would react.
But she went ahead with it, and now she's just proud of the end result.
And that's where we are.