This is Oliver Coppard, Labour's candidate in Sheffield Hallam. You might be seeing a lot of him in the next few months.
He's the Labour candidate standing against deputy prime minister Nick Clegg, and despite Sheffield Hallam not being considered a target seat by Labour HQ, recent polling has suggested the battle is very close, with some polls even putting Coppard ahead of the Liberal Democrat leader.
Sheffield Hallam should be a pretty safe seat for Clegg. It's a wealthy suburban constituency that has been a Tory/Lib Dem battleground for years – Labour hasn't won this seat since it was created in 1885.
On top of that, Clegg has an incredibly experienced campaign machine behind him, with one poll by Lord Ashcroft suggesting that half of voters in the constituency were already receiving leaflets through their door every week.
But Coppard has a secret weapon: mobilising students from across Sheffield to congregate in this one constituency and take on their tuition fees bête noire.
BuzzFeed News joined Coppard on the campaign trail and found a lively operation driven by students working tirelessly to make Clegg the most high-profile casualty of the general election.
"Nick Clegg has been an absolutely terrible MP," said Coppard.
"People feel let down – that's the phrase repeated to me over and over again. There's a sense of mistrust, especially among our local students – there's a real sense that they voted for someone different, and something different."
Just under 20% of voters in the constituency are at one of the two local universities, and Coppard's campaign team is almost entirely composed of students from both. The team gathers every Wednesday afternoon – a period typically lecture-free so students can either take part in sports or have a lie in – to go door-knocking in Sheffield's student houses, halls, and unions.
"The support we've had from the student body has been fantastic," said Coppard. "We have students knocking on doors with us, some do graphic design work – to be honest, they organise and run the whole office.
"It's been amazing. The students make this campaign so energetic, and if we win, it will be down to their hard work."
Coppard, 33, is an easy-going candidate who works in local government. He has little experience in campaign politics, having only previously worked as a volunteer on Barack Obama's re-election campaign in 2012 – a fact he feels has been slightly overblown in recent press coverage of him.
"As much as Obama couldn't have done it without me, I wasn't exactly at the forefront of his efforts to be elected in 2012," he said. "I volunteered and did some door-knocks, phone calls, volunteer management – I learned a lot, and I'm using that experience here, but I'm fairly confident I wasn't the reason Obama won the election."
The lessons he learned from the Obama campaign are obvious. He relies upon small donations from the public – as Sheffield Hallam is not a Labour target seat, there is little funding from party HQ – and his campaign is run by a band of roughly 40 volunteers.
One of those volunteers, Harry Barham, who left university last year, is the de facto campaign manager. He admitted, in a voice tinged with regret, that he was "one of the thousands of students taken in by Cleggmania" back in 2010, when the fresh-faced Lib Dem leader cast himself as the anti-establishment candidate who could give a kicking to the two "old parties".
"The rest of the team take the piss out of me for voting Lib Dem last time," said Barham.
"Cleggmania got me, I admit it, but I decided on the night of the election in 2010 that I'd made the wrong decision. I should have voted Labour, and I haven't looked back since.
"When the coalition happened, I think a lot of people who were in the same boat as me realised they had been let down. That's what we've been hearing repeatedly on the doorsteps."
From what we witnessed on the campaign trail, he's right. Although Coppard admitted he had taken us to a "good area" for his campaign, we didn't encounter a single person intending to vote Lib Dem, and no one had a positive word to say about Nick Clegg when prompted for their thoughts about him.
Perhaps this was to be expected in an area populated by students and public sector workers who can blame Clegg for tuition fees and austerity cuts, but it is still remarkable given the constituency gave the deputy prime minister 53% of the vote just five years ago.
The mood has been backed up by one ICM poll, which indicated that just 3% of first-time voters will vote Lib Dem.
"This isn't rare at all," said Coppard, after being asked if people are normally so anti-Clegg on his walkabouts. "I've been genuinely surprised by how unpopular he is here in his own backyard – but it seems people aren't fooled when he tries to play the local hero."
"We aren't an anti-Clegg campaign, but it's definitely the case that the mistrust people have in him is making people look at Labour again."
Indeed, Clegg is mentioned on Labour's campaign literature just as often as Coppard is, and Coppard asked every voter who opened their door if they knew Clegg was their MP and what they thought about him. "Not much" was a reply heard more than once.
The Labour candidate said Clegg is rarely in Sheffield – "I've only seen him here once, when I was doing a charity collection at the train station, but I wasn't quick enough to catch him" – so Coppard is aiming to be as visible as possible in the local area, with coffee mornings, "politics in the pub" sessions for students, and near-daily door-knocks.
"Clegg doesn't go out and speak to voters here very often, and the places he does go are very carefully selected," said Coppard. "The bizarre thing is that he's trying to win over the Tory votes now, whereas five years ago he was a very left-wing candidate – that just goes to show what's happened in this coalition.
"To be honest, I would love to watch him try to canvass around here just to see the reaction."
Clegg has agreed to debate with Coppard at a local hustings event before the election, following a petition and letter-writing campaign asking Clegg to take part. "I think he might be getting worried," said Coppard.
But before then, Coppard and his band of young volunteers will continue to spread the word among the student community in Sheffield.
"What I've seen from this campaign is that young people are incredibly interested in politics," said Coppard. "It's the issues, like Nick Clegg and his tuition fees pledge, which inspire them, and they're absolutely as passionate as anyone about solving these issues.
"I now have a responsibility to these students, and Sheffield Hallam at large, to show them I can do things differently."