(November 2017, New York, NY) Clarkson Potter, a division of the Crown Publishing Group, announced today that it will publish TASTY LATEST & GREATEST: Everything You Want to Cook Right Now, the first cookbook in a multi-book deal, with BuzzFeed. The book will be released simultaneously in the United States, Canada, and the United Kingdom in print and digital formats on December 12, 2017. A second book, based on recipes for the TASTY ONE TOP, the revolutionary smart induction cooktop, will be published in February 2018.
In TASTY LATEST & GREATEST the masterminds behind the crazy-popular cooking brand bring readers more than 80 winning recipes, loved by their fans, that have risen to the top—powered by shares with friends, likes and comments. To date, Tasty has amassed more than 65 billion video views with recipes that are fun and practical for beginners and experienced chefs alike. Whether it’s a trendy dish like a pastel glitter–bombed unicorn cake or a classic lasagna, every recipe in TASTY LATEST & GREATEST provides easy-to-understand step-by-step directions for every experience level.
“Tasty has revolutionized the food media industry with a massive, beloved digital media presence that drives human connection and inspires millions of people to cook in ever-expanding ways, from a personalized cookbook to a smart appliance to a connected app. Now, by partnering with Clarkson Potter, we’re working with some of the most talented, innovative thinkers in the publishing space to bring Tasty to life in a new way for our massive audience,” said Ashley McCollum, General Manager of Tasty.
Clarkson Potter Senior Editor Amanda Englander says, “Like Tasty’s millions of worldwide fans, I have spent many hours mesmerized by their videos, and I have always thought that having the Tasty content in book form with sharp, new photography would be a great experience both for the Tasty fan—and, really, for anyone who wants to cook food that is both totally of the moment and timeless. All of us at Clarkson Potter are thrilled, finally, to have this long-pursued partnership in place.”
Tasty is the world’s largest social food network, reaching more than 500 million people around the globe with its signature fun, easy, and delicious video recipes. The brand is focused on making cooking practical and accessible for beginner cooks and expert chefs alike. Launched in 2015, Tasty has attracted more than 65 billion video views and is the biggest franchise on Facebook, reaching one in four users every month. It has studios in Los Angeles, New York, London, Paris, Berlin, Mexico City, and São Paulo, and a full product line, including cookbooks, a smart appliance, a mobile app, and website (Tasty.co).
Potter’s Englander acquired world rights from Eric Karp, Head of Licensing at BuzzFeed, and she will edit the books.
“We’re excited to be open for business in licensing partnerships and look forward to working across industries to bring Tasty and BuzzFeed’s other lifestyle entertainment verticals to life in new ways,” said Eric Karp, Head of Licensing, BuzzFeed’s Product Labs.
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Clarkson Potter is an imprint of the Crown Publishing Group, a division of Penguin Random House (www.penguinrandomhouse.com) is the world’s first truly global trade book publisher. It was formed on July 1, 2013, upon the completion of an agreement between Bertelsmann and Pearson to merge their respective trade publishing companies, Random House and Penguin, with the parent companies owning 53 percent and 47 percent, respectively. Penguin Random House comprises the adult and children’s fiction and nonfiction print and digital trade book publishing businesses of Penguin and Random House in the U.S., U.K., Canada, Australia, New Zealand, and India; Penguin’s trade publishing activity in Asia and South Africa; DK worldwide; and Random House’s companies in Spain, Mexico, Argentina, Uruguay, Colombia, and Chile. Penguin Random House employs more than 10,000 people globally, across almost 250 editorially and creatively independent imprints and publishing houses that collectively publish more than 15,000 new titles annually. Its publishing lists include more than 70 Nobel Prize laureates and hundreds of the world’s most widely read authors.
BuzzFeed is the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company includes BuzzFeed Entertainment Group, which produces articles, lists, quizzes, videos, original series, and franchises, including Tasty, the world’s largest social food network; BuzzFeed News, which focuses on original reporting and investigative journalism; and BuzzFeed Products Labs, which develops social commerce products and experiences.