Should The Fashion Twittosphere Stop Tweeting?

With the chase after the Boston bombing suspect captivating the world, what role should those who have nothing to do with it play?

8. Meanwhile, Victoria’s Secret has been trending all morning.

“#Utexaspinkparty” refers to a contest Victoria’s Secret’s Pink line is doing with the University of Texas, that involves asking students to tweet why their school should “win this party” (whatever that means). So while some might argue that tweets by fashion brands/people are grossly insensitive this morning, others might argue a lot of people are still interested in them and that fashion serves as a means of escape from a tragic event.

9. So, is now the time for fashion tweeters to just shut up?


Or is their role to continue to provide escapist content as the Boston chase unfolds?

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