In the midst of the riveting pursuit of the Boston bombing suspect, online retailer Shopbop posted this:
Shopbop typically tweets about fashion items they love. This posting from a day ago, before the chase in Boston began, is typical for the company's feed.
So, should the entire fashion twittosphere follow Shopbop's example? A debate is being waged over whether or not fashion tweets should be suspended as the Boston chase develops. "Lucky" magazine editor John Januzzi jumped in to offer his thoughts.
Meanwhile, Victoria's Secret has been trending all morning.
So, is now the time for fashion tweeters to just shut up?
Or is their role to continue to provide escapist content as the Boston chase unfolds?