If Twitter is the brain of the social web — lots of chatter, commentary, and argument — then Facebook is the heart — a place for liking, sharing, and emotions. BuzzFeed analyzed a selection of top posts from May to find out what percent of their traffic came from Twitter and what percent came from Facebook. Above, our Brain/Heart Matrix.
2. Both Brainy And Heartfelt
The top-right quartile
“You know, I don’t even see you as black.”
It’s guy love. That’s all it is.
The #FBrape hashtag is currently petitioning brands to put pressure on Facebook to remove images promoting rape and sexual assault. WARNING: This post contains graphic content. UPDATE: Facebook has responded to criticism that they were not treating rape advocacy as hate speech.
8. Brainy But Not Heartfelt
The top-left quartile
The legendary George Takei responds in the best way possible to the protesters who gathered during March Prop 8/DOMA hearings outside the Supreme Court. BuzzFeed went there to ask them to express their opinions on a pad of paper; now George is weighing in. Can he be any more amazing?
Last September, a car chase through Arizona turned from afternoon diversion to tragedy to referendum on media ethics, but lost in the noise was any sense of who was on the run or why. This is the story behind the spectacle.
13. Heartfelt But Not Brainy
The bottom-right quartile
18. Neither Brainy Nor Heartfelt
The bottom-left quartile
Oh my god, oh my god, oh my god, it is better than I had dared hope. Now updated with yet another video!
The company’s casual style is actually based on a rigid behind-the-scenes employee dress code, including four-step guides to cuffing jeans and scrunching sleeves. The rules.
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