A beverage company's plans to utilize Twitter to promote an event to celebrate the launch of their new energy drink went awry when a group of trolls flooded the dedicated hashtag for the party with a surreal alternate version of events.
Mr. Pink Ginseng Drink seemed to be using what looked very suspiciously like celebrity paid tweets. Audrina Patridge and Lindsay Lohan started tweeting this week about the product and their excitement to attend the party, using the hashtag #MrPinkGinsengDrink.
The Mr. Pink Ginseng Drink social media campaign appeared to be relying heavily on celebrity sponsored tweets, and hoping that their fans would just hop onboard and watch the designated hashtag for the event unfold.
This proved irresistable to a group of trolls, led by comedian Jake Fogelnest, Jon Hendren, and David Thorpe (the guy responsible for hijacking a Wal-Mart Facebook contest to send Pitbull to Alaska) to start fake live-tweeting the event.
The following is a description of the worst and most absurd party in the history of forever:
Katie Notopoulos is a senior editor for BuzzFeed News and is based in New York. Notopoulos writes about tech and internet culture is cohost of the Internet Explorer podcast.
Contact Katie Notopoulos at email@example.com.
Got a confidential tip? Submit it here.