Welcome to TV’s strange new future. These are its channels.
This year at the ad industry’s NewFronts, where the internet pitches its best video programming to advertisers, nearly 1 billion ad dollars are expected to change hands as seemingly everyone tries to turn their sites into a TV networks.
Online video, as it turns out, is wildly popular. YouTube’s Robert Kyncl told reporters on Wednesday that users spent 50% more time watching YouTube in 2012. YouTube now has more than 1 billion unique users each month and 6 billion hours of video are uploaded monthly. In very raw terms, it’s the biggest TV network in the world.
So last year YouTube made a substantial investment in original channels, subsidizing promising directors, independent studios and major media organizations. This year the company announced it’ll add an additional $200 million to channels as well. For some, it’s been a huge success. Two days ago the YouTube sensation Awesomeness TV was acquired by Dreamworks for a deal that could be worth up to $117 million. Others have floundered.
But YouTube’s success, and the hype surrounding shows like Netflix’s House of Cards, have spawned an online original programming arms race of sorts. Here are all the people making TV shows — like, full-on, old-school TV series, celebrities and all — on the internet right now.
3. This week AOL announced 15 (15!!) original new series:
Entertainment: City.Ballet., #CandidlyNicole
Sports: My Ink
Food: Anthony Eats America, Now Eat This! Italy With Rocco Dispirito
Style: Inspiration Point With Jonathan Adler, The Sartorialist, Fuego Your Life
Tech: Hardwired, The Future Starts Here
Auto: Flat Out
Business: Funded, Acting Disruptive
5. The online workplace comedy musical, ‘Browsers’ features a song called ‘Going Viral’
6. Hulu announced three new series last month (The Awesomes, The Wrong Man, Behind The Mask)
This brings Hulu’s original series total to seven.
Available: A Day in the Life, Battleground, Spoilers, Up to Speed.
Future Programming:The Wrong Mans, Behind the Mask, The Awesomes.
7. Similarly, Yahoo will debut six new original series, including “Losing Your Virginity With John Stamos” and a partnership with the WWE.
That brings Yahoo’s total to nine.
Available: Tom Hanks’ Electric City, Burning Love,
Future Programming: Tiny Commando, We Need Help, Losing Your Virginity with John Stamos, Fashion Recipe, Cinema & Spice, Grill Girls (also, streaming partnerships with the WWE, SNL, ABC News, CNBC, and Conde Nast).
8. Netflix has Arrested Development coming later this May and will premier “Orange is the New Black” July 11
All together, Netflix’s programming looks like this:
Available: Lillyhammer, House of Cards, Bad Samaritans, Shotgun Wedding, Hemlock Grove.
Future Programming: Arrested Development, Orange Is The New Black, Turbo: F.A.S.T. (Fast Action Stunt Team), Narcos, Sense8.
9. Sony Pictures’ Online Video Network, Crackle, just announced six shows today:
Shows announced include: Cleaners (David Arquette), Comedians in Cars Getting Coffee (Jerry Seinfeld), A Sequal to Joe Dirt with David Spade, Extraction (Danny Glover), The Bannen Way, Chosen, and Play it Forward.
11. Disney has 10 new online shows.
With titles like: It’s a Small World, Digitales (finger puppet reinactions of old Disney movies!), Blank: A Love Story, Stunt’d. D’Fied, Celebrity Pet Psychic, Making It Up, Citizen Kid, and That’s Fresh with Helen Cavallo.
12. Blip and My Damn Channel just partnered for a show called, Daddy Knows Best.
Featuring The League‘s Steve Rannazzisi.
14. And, perhaps most surprisingly, Travelocity:
It’s called “LET’S ROAM”
15. By our count, that’s 78 original, TV-quality web series. And there are probably more lurking out there…
Next: to find out if people actually watch them.