Politics

A Brief History Of The Rise And Fall Of The White House’s Social Media

Stop trying to make anything happen.

1. In general, Barack Obama and his team have done a good job with social media

2. From their Tumblrs

3. To various Twitters

5. They have had some big hits, like this tweet that has over 796,000 retweets, making it the most retweeted tweet of all time.


Barack Obama

@BarackObama

Four more years.

/ Via

6. Overall, they were doing A-O-K.

7. And then it happened. Last week, they won our hearts with this “Mean Girls” reference. It won. It was the best. We laughed, we cried. White House Social Media #1

9. Then it quickly went downhill. The next day they thought it was a good idea to tweet a pic of Joe Biden with a camel for hump day

Guess what day it is…

— The White House (@whitehouse)

The White House

@whitehouse

Guess what day it is…

/ Via

11. In a panic, White House social media strategists felt like they had to write something crazy into the script, so they turned to animals and adopted a dog. Too little, too late

There's a new puppy at the White House… http://t.co/QRDoYqAekL #MeetSunny,

— The White House (@whitehouse)

The White House

@whitehouse

There’s a new puppy at the White House… http://t.co/QRDoYqAekL #MeetSunny,

/ Via

This is the equivalent of when “Family Matters” wrote Stefan into the show.

13. This is definitely not a stroll

14. Now it has just gotten out of hand. Besties? They aren’t even looking at each other.

Besties.

— FLOTUS (@FLOTUS)

FLOTUS

@FLOTUS

Besties.

/ Via

15. My advice to you, White House, is to delete your accounts and leave as soon as possible.

You already missed your Seinfeld exit but you still have a chance at being Friends.

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