In general, Barack Obama and his team have done a good job with social media
From their Tumblrs
To various Twitters
They have had some big hits, like this tweet that has over 796,000 retweets, making it the most retweeted tweet of all time.
Overall, they were doing A-O-K.
And then it happened. Last week, they won our hearts with this "Mean Girls" reference. It won. It was the best. We laughed, we cried. White House Social Media #1
Then it quickly went downhill. The next day they thought it was a good idea to tweet a pic of Joe Biden with a camel for hump day
In a panic, White House social media strategists felt like they had to write something crazy into the script, so they turned to animals and adopted a dog. Too little, too late
This is the equivalent of when "Family Matters" wrote Stefan into the show.