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25 Things You Didn’t Know About…Us Weekly

In the aftermath of the title’s sale to American Media Inc. for $100 million, its legendary former editor-in-chief Janice Min reveals some unknown facts about the onetime darling of publishing. And, long before BuzzFeed, people used to blame Min for ~The List~.

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1. The place used to mint money.

"The Wolf of Wall Street" / Paramount Pictures

Before Instagram and Snapchat, the publication made $1.80 per issue sold on the newsstand after the initial $500,000 sale. Many weeks it moved $1 to $1.3 million on the newsstand, ringing up an extra $1 million in cash. Ad pages were $95,000 a page, subscriptions went for $69 a year. (And you wonder why publishers have been slow to move off the print model?)

2. Owner Jann Wenner was the first person to suggest putting The Bachelor on the cover.

US Weekly

In 2003, Andrew Firestone and Jen Schefft became the first Bachelor magazine cover in history (you’re welcome).

3. Celebrities do set up their own paparazzi shots.

Half of a very famous couple once didn’t like his (rumored-to-be-enhanced) hair in existing paparazzi pictures and asked our photo team to set up a shot of him with his soon-to-be fiancée walking in LA. Another well-known actress staged photos of herself with her adopted baby playing in the park.

4. In 2008, the median household income for Us Weekly readers (per independent research group MR) was $72,000, more than that of Vogue's and Vanity Fair's.

Scott Gries / Getty Images

And the typical reader was 32, female, and college-educated.

6. The bros from Rolling Stone never, ever talked to us.

7. The most popular section of the magazine was called Love Lives, which featured celebrities talking about their relationships.

8. The protagonists of every story had to be female. No male point of view was allowed. Kiss of death? A solo male cover.

9. Jann was not "Just Like Us."

Jamie McCarthy / WireImage, Arnaldo Magnani / Getty Images

At his 60th birthday party, I sat across from Joan Didion and walked in behind Al Gore and John Kerry. Bruce Springsteen, Lorne Michaels, Larry David, Michael Douglas, and Uma Thurman were there. Robin Williams gave a very off-color toast (he entered rehab shortly after).

11. Early on, Joe Scarborough walked over to my table at Michael’s to tell me he loved the magazine.

12. Barack Obama did his own “Just Like Us” when he was campaigning for the Democratic nomination in 2008; Hillary Clinton followed up (naturally) by Fashion Police-ing (i.e., making fun of) her own pantsuits in captions.

13. Us Weekly was AdAge’s Magazine of the Year in 2004.

14. The cover about J.Lo’s wedding (to Marc Anthony) was edited at NYU Hospital right before I gave birth to my first child. She was married on the day of Ronald Reagan’s death.

15. Roaches once fell from the ceiling onto the conference table during the morning meeting in our offices on Sixth Avenue.

17. Bono, Jann’s friend, sometimes would walk around the halls, along with lots of celebrities and FOJs (friends of Jann’s).

18. Us Weekly’s first big video, in 2009, showed Michael Jackson’s hair catching on fire during his Pepsi commercial shoot 25 years earlier. Injuries from that shoot led to his fatal drug addiction.

19. When Britney Spears shaved her head, an Us reporter rushed to the scene and was second…to someone from CNN.

20. I think I created Who Wore it Best.

21. Disney once owned half of Us Weekly after then-CEO Michael Eisner and Jann struck a deal. In 2007, Jann bought back Disney’s half on a $600 million valuation.

24. Kim Kardashian and Tori Spelling made personal appearances in my going-away video.

Contact Janice Min at janice.min@thr.com.

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