Ted Cruz has a new nickname for Republican rival Donald Trump: Ducking Donald. And he's propagating it on Snapchat.
The nickname is a reference to Trump's decision to withdraw from tonight's Republican debate, and Cruz's campaign used it in a sponsored Snapchat filter that also included a cartoon rubber duck sporting Trump's trademark hairdo.
In an email, a Snapchat spokesperson confirmed the filter's authenticity and said that it will run today in Iowa only.
Snapchat isn't exactly a part of the political-advertising mainstream, but it's picking up some steam. The campaigns of Bernie Sanders, Rand Paul and John Kasich — as well as some Super PACs — have all run ads on the platform this election season.
Cruz used the same "Ducking Donald" attack in a post included in Snapchat's Live Story from the debate. "I'm looking forward to being on the debate stage tonight in Iowa," he said. "The only question is: Where will Donald be?"
Alex Kantrowitz is a senior technology reporter for BuzzFeed News and is based in San Francisco. He reports on social and communications.
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