wtf

Company Selling “My First Rifle” Deletes Website After 5-Year-Old Shoots And Kills 2-Year-Old

Earlier this week, a 5-year-old from Kentucky shot and killed his 2-year-old sister by accident using a Crickett-brand rifle. As of Friday morning, Crickett’s website has disappeared.

1. Earlier this week a 5-year-old boy was playing with his Crickett-brand “My First Rifle” when it went off by accident, killing his 2-year-old sister.

2. Many online, reacting to the story, were horrified, not only because of the accident, but also the way Crickett Rifles marketed their rifles to children.

4. As of Friday morning, Cricket’s website has disappeared, replaced with a Linux Test Page.

5. Its Twitter account has vanished, as well.

6. According to Topsy.com, a Twitter archiving service, Crickett’s last tweet was sent eight days ago.

11. You can still buy Crickett rifles at Walmart, although it’s in-store purchase only.

12. Here’s a TV spot for Crickett Rifles, advertising that they make rifles “for girls and even mom,” ending with the tagline: “Target shooting is fun!”

BuzzFeed has reached out to Keystone Sporting Arms, the parent company of Crickett Rifles, and is awaiting comment.

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