Yahoo! Unveils Its New Logo

After 30 days of continuously changing its logo, the tech giant unveiled its final new design at midnight Thursday.

1. Here it is. The company said it wanted the new logo to be “whimsical, purple, with an exclamation point.”

2. Yahoo! produced this video showing how the logo was crafted.

3. “We wanted there to be a mathematical consistency to the logo, really pulling it together into one coherent mark,” CEO Marissa Mayer said.

Mayer said she spent the majority of a Saturday and Sunday crafting the logo from start to finish with three designers and an intern. “Our last move was to tilt the exclamation point by 9 degrees, just to add a bit of whimsy,” she said.

4. Over the last month, a new logo was displayed every day across Yahoo! properties, before the final design was unveiled.

5. Reaction on Twitter to the new look was … mixed.

That's One Fugly Logo, Yahoo: via @Uncrunched

— arrington (@Michael Arrington)

OMG, Yahoo's new logo the Clinique logo, someone just pointed out. Compare:

— karaswisher (@Kara Swisher)

Yahoo logo ranking right up there with Twitter's blue lines.

— jguynn (@Jessica Guynn)

The new Yahoo logo also reminds me of a font I loved when I was a kid. @LNSmithee @darth

— JeffElder (@Jeff Elder)

Zzzzzzz RT @verge: Yahoo reveals its new logo

— blakehounshell (@Blake Hounshell)

i honestly cant even tell they changed their logo. how sad is that?

— MikeBeas (@Mike Beasley)

Wait, people don't like the new Yahoo logo? It's SO much better than than old one. Soooooo much better.

— parislemon (@MG Siegler)

Interesting, screenshot of the new @yahoo logo being designed.

— jeffsand (@Jeff Sandquist)

fuck jokes the new yahoo logo is ugly lol

— mattbuchanan (@matt)

Lol. Yahoo trolled the Internet with a PR campaign about a new logo that's just the same old logo, with a BYU font alteration.

— MicahGrimes (@Micah Grimes)

Ive seen church pamplets designed better than the new Yahoo logo.

— AndyHannon (@Andy Hannon)

17. RIP old logo, 1995-2013.

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Jon Passantino is the Deputy News Director for BuzzFeed News and is based in Los Angeles.
Contact Jon Passantino at
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