“Dumb Starbucks” Coffee Shop Shut Down After Comedy Central Star Takes Credit

Updated: Turns out the person behind the faux Starbucks stunt in Los Angeles is the star of the Comedy Central show “Nathan for You.”

1. Comedian Nathan Fielder announced Monday afternoon he is behind the “Dumb Starbucks” coffee shop which opened Friday morning in Los Feliz neighborhood of Los Angeles, Calif.

3. Fielder currently has a show on Comedy Central called “Nathan For You” whose second season is coming soon.

Comedy Central

4. Fielder was previously responsible for two viral Internet texting pranks.

9. The official @dumbstarbucks Twitter account posted this video today featuring Fielder explaining the idea behind “Dumb Starbucks.”

“By adding the word dumb we are legally allowed to use the coveted Starbucks name and logo, because we’ve fulfilled the minimum requirement to be considered a parody under U.S. law.”

10. In an email sent to USA Today on Monday, Starbucks representatives said:

We are evaluating next steps and while we appreciate the humor, they cannot use our name, which is a protected trademark,” according to Starbuck’s email.

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