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The First Victim Of The Ruble Crisis Offers A Bruce Willis Credit Card

Trust Bank, a small Russian lender, was bailed out by the country's central bank on Monday. It is the first financial institution to be rescued since the collapse of the ruble, and the only to offer a Bruce Willis MasterCard.

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On Monday, Trust Bank became the first Russian bank to get bailed out in the wake of the ruble's collapse.

Via Reuters:

Russian mid-sized lender Trust Bank is to receive up to 30 billion rubles ($530 million) from the central bank to stop it going bankrupt in the first bailout of its kind during the current rouble crisis.

The central bank said its Deposit Insurance Agency, responsible for managing crisis-hit lenders, would take over interim supervision of Trust Bank as of Monday.

More banks are likely to need help as the crisis deepens.

The Russian financial sector is being hit on multiple fronts. Financial sanctions, imposed in the wake of the country's annexation of Crimea, limit the ability of the banks to borrow in international markets. Meanwhile, the value of the ruble has halved in recent months, and the country's economy is sliding into a recession.

Any of these factors alone would stress a banking system, but in combination, they could be devastating. "Today, I can say that we have entered or are entering a real, full-fledged economic crisis," said former Finance Minister Alexei Kudrin in a press conference on Monday.

The government is already preparing to inject funds into the banking system, and on Friday the lower house of parliament rushed through a draft law that would direct up to 1 trillion rubles ($16.5 billion) into the banking sector.

But for now, the first victim of the crisis happens to be the one whose website is plastered with Bruce Willis pictures.

So many Bruce Willis pictures.

Willis has been the face of the bank for years, and recently appeared in a new round of TV ads where he crashed through action sequences, all the while working on the phone as a customer service representative. "Yes, we're still giving out credit," he tells one customer after leaping from a minivan into the backseat of another car as both hurtle down the road.

But the highlight, clearly, is the Bruce Willis credit card, for times when only the biggest badass can front your Starbucks transaction.

Tom Gara is the business editor for BuzzFeed News and is based in New York.

Contact Tom Gara at tom.gara@buzzfeed.com.

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