If you’ve been on Tumblr or Twitter over the last week you may have noticed hashtags like #AffectedByHate or #FamilyDontEndWithBlood, which are full of details about Tumblr users committing suicide.
There are reports of hacked accounts, but so far there have been no confirmed suicides. What makes the hoax even more troublesome is the fact it's occurring the same week as the highly publicized suicide of Tumblr user Leelah Alcorn.
The trolls also wrote that they plan to post gore and self-harm photos in popular social justice and fandom Tumblr tags, as well as target individual users with anonymous messages, in an effort to pressure them into committing suicide.
Chloe Jacobs, a 16-year-old fandom blogger from London, told BuzzFeed News that she’s seen hit lists that target an individual blogger’s “weaknesses.”
“You go on Omegle and, if they believe you're an “anon,” they give you a name, a website, and a list of weaknesses for that person,” Jacobs said. “It's creepily strategic.”
Being an "anon" would mean you're on their side.
Chloe Smyth, a 16-year-old YouTube fandom blogger from Australia, sent BuzzFeed News screenshots of Omegle users divvying up YouTube fandoms to go after.
In the above screenshot, "phandom" refers to the community of users who write fan fiction about the YouTube stars Dan Howell and Phil Lester.
“This is something huge that we've never really seen before so we're all really worried about it,” Smyth said. “There have been rumors and murmurs going around about suicides.”
News update. 4Chan is now on Instagram. @//4chan_targets is their IG. PLEASE HELP @mishacollins AND @JensenAckles AND THE FANS
Lots of followers of @cw_spn @mishacollins @JensenAckles are being hacked. I think this is proof it's real? #affectedbyhate #SPNFamily
@mishacollins //I'm not sure if you heard, but Anon (4Chan)is attacking the supernatural fandom and others.They've also threatened to hack u
The main fandom being targeted appears to be fans of the CW show Supernatural. The havoc the attack is causing among the show's fans has gotten so bad the stars of the show are tweeting about it.
My heart goes out to those #SPN fans being harassed on Tumblr. Stay strong, many are here for you. #HuntersDontSupportBullying
If rumors of what's happening in fandom are true, that sucks. We might not be able to stop hatred, but we can try to stop listening to it.
Sadly, a lot of those haters are as screwed up as the rest of us! Hard to say it, but maybe they need love too?
There are rumors that the hacking and harassment this week is only the lead up to a large-scale hack on Jan. 1.
To those who are in a large fandom here, stay strong. 4Chan is hacking accounts on 1/JAN, so change your passwords! #stop4chan
Hey @JensenAckles , @mishacollins and @jarpad .. There are rumors that 4chan and 8chan are going to hack your accounts on Jan 1. Be careful.
If this 4Chan tumblr raid's true: 1. Turn off anon. 2. Don't tag self-harm, depression, cutting until Jan 2. 3. Make your password harder.