Earlier this month, Kanye West reactivated his Twitter account and used the platform to announce he's possibly live-writing a philosophy book and that he has a new album planned for June 1.
On Monday, however, West tweeted out nine video clips from a 22-minute Periscope by the controversial cartoonist behind Dilbert, Scott Adams.
Adams streamed the Periscope over the weekend. It's titled "Scott Adams tells you how Kanye showed the way to The Golden Age. With coffee."
Adams has regularly blogged about Trump, far-right politics, men's rights, and his particular homebrew version of behavioral science for years.
Since the 2016 election, he's become a prominent figure among the far right.
Here's how Adams responded:
Adams later told BuzzFeed News that he was totally shocked by West’s tweets.
“That’s not the sort of thing anybody can expect,” he told BuzzFeed News. “Nothing I could expect.”
He said that he believes he and West share the common viewpoint that history is a mental prison and that you can allow yourself to be freed by patterns of the past.
He also said that the idea that he’s a far-right thinker who has “redpilled” West is untrue. He said he considers himself left of Bernie Sanders on the political spectrum.
“I intentionally do not join a political party and intentionally do not vote,” he said. “As soon as you say ‘redpill’ you have to buy everything that's part of that label.”
As for his appearances on Infowars and his fanbase among the far right and men's rights communities, he said he thinks he spends more time doing interviews for places like CNN or MSNBC. His support for Trump, he said, is because he believes Trump has a tool set that we may never see in history again.
“I try as hard as I can not to embrace a label,” he said. The fact that his writings about persuasion appear ideologically similar to what’s written about within men’s rights communities, he said, is because persuasion is a broad umbrella.
The fact that Kanye West’s 12 million Twitter followers learned about Adams’ persuasion techniques for the first time, he said, isn’t that crazy. “In 2015, I identified him as a master persuader,” Adams said. “Someone who can change the fabric of reality.”