1. First things first: the lanyard
There is no accessory more important than the all-important, all-seeing lanyard. They were color-coded to help sort out the pitchers (start-ups) from the pitchees (press) and the bags of money (investors.)
2. Upon entry, the "start-up alley" scene seemed like "Newsies," only with t-shirts
It is overwhelming. My first impulse, honed from years of living with San Francisco's homeless population, was to smile, nod and keep moving.
3. Pitches could happen anywhere — I personally heard one in the bathroom. The more popular tech bloggers were sitting ducks.
4. For a digital conference, the amount of paper was staggering
5. It pays to have something more unique on your schwag table than a keychain. Like these cold, soggy fries, for instance.
6. Whenever possible, put an attractive person onstage during pitch
7. It could be a tough crowd
In between trips around the convention floor, there were moderated panels and on-stage conversations. Only one time, in a "Content is King" panel with people from HBO, YouTube and two start-ups, did the conversation get heated: most seemed relaxed and chatty — some were mellow to the point of being in-person press release, though others were more meaty.
9. The Zuck showed up
10. He was nervous, a little too-jokey at first, but spoke convincingly of Facebook's mobile plans
11. Such a happy pony
12. Oh and Jessica Alba was there
14. Alcohol helps. One booth had sake bombs, another a margarita mixer. "I talked to CNN because they wanted to know where the margaritas were," said one happy start-up guy.
15. But it wasn't all work
16. Could not escape the juggler
17. Even with nine food stations, the techies emptied the catering pans
18. The best hardware was these mind-controlled cat ears and they weren't even on sale :(
19. Cool backpack
20. For a conference emphasizing conversation, people spent alot of their time staring at phones
21. Even Death couldn't get off his smartphone
After just one day at the conference, it was startling to re-emerge into the open. I actually hit a strange emotional low point on the second day: the wall of humanity, humming and pitching and posturing felt overwhelming. It all seemed sad. Taking refuge on the floor, I just watched people for a while. Most seemed like happy worker bees, but stray expressions of anxiety caught my eye. Eventually, moved by the sight of giant bins of Diet Coke, I roused myself and got back into the swing of things.
23. After a while, your eyes adjust to green light and laptop screens
24. Then you spot some San Franciscans loading up recycling across the street from the convention center
25. And San Francisco, sans lanyards, just starts being San Francisco again.
Contact Reyhan Harmanci at reyhan.harmanci+DONE@buzzfeed.com.
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