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Facebook Data: The Scott Walker Boom Is Real

Wisconsin Gov. Scott Walker was talked about 1.2 million times on Facebook last week, a 500% increase from the previous week. But the surge in interactions was accompanied by a drop in positive sentiment.

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Scott Walker led the pack of possible Republican presidential contenders for Facebook interactions measured last Monday through Friday, with Texas Sen. Ted Cruz trailing him at 1 million interactions, and former Texas Gov. Rick Perry coming in third at 599,000.

The Wisconsin Republican delivered a well-received speech at a gathering of conservative politicians and activists in Iowa the Saturday prior to his jump in interactions.

Walker is also ahead in a Des Moines Register poll of likely voters in Iowa, leading the crowded Republican field at 14%.

Kyle Blaine is the deputy politics editor for BuzzFeed News and is based in New York.

Contact Kyle Blaine at kyle.blaine@buzzfeed.com.

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