Parents on Japanese social media are comparing their babies to a popular snack bread.
People started using the hashtag #我が子の最強ちぎりパン画像 or #MyBaby’sGotTheBestBreadPhoto.
The snack is a popular "pull-apart bread" available in Japanese 7-Eleven stores.
The hashtag began after one parent noticed the similarity between the food and her child's arms.
The trend follows in the time-honored tradition of Japanese social media users comparing their children to food, whether that be rice balls or mochi.
Honestly, the best part of having a baby must be showing off how cute they are on social media.
This article originally appeared on BuzzFeed Japan.
Rachael Krishna is a reporter for BuzzFeed News and is based in London.
Contact Rachael Krishna at email@example.com.
Contact Takumi Harimaya at Takumi.Harimaya@buzzfeed.com.
Got a confidential tip? Submit it here.