People in Japan are grabbing and squeezing animals' cheeks in a trend called もちもち, or "mochi mochi."
The phrase is usually applied to the chubby, stretchy cheeks of young children.
But recently, people have begun to notice that animals — specifically shiba inus — have notable stretchy cheeks.
"Mochi" in Japan is a glutinous rice cake that can be eaten as a sweet treat or with soup like a dumpling.
Obivously Japanese pet owners have noticed a similarity between their pets' cheeks and the popular food.
Caution: Attempts to "mochi mochi" pets may always not go as planned.
Rachael Krishna is a reporter for BuzzFeed News and is based in London.
Contact Rachael Krishna at email@example.com.
Contact Eimi Yamamitsu at Eimi.Yamamitsu@buzzfeed.com.
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