Things didn't start off too great. The live stream looked like this:
Or like this:
Finally, Tim Cook took the stage to make an important announcement:
Then he revealed the iPhone 6 and the slightly larger 6 Plus.
It comes with tons of new features.
But that was all just a lead up to the big announcment: the Apple Watch!
This is definitely what it looked like:
It also comes in this style:
And this sporty version:
Of course, the Apple Watch instantly had its own, definitely real and official Twitter account.
Customers started thinking of how the watch would affect their real lives.
Or this luxurious version:
Possibly for the negative.
Paul Ford and Anil Dash want to pass the watch to their kids one day.
Some people realized the watch has already been around.
A guy from Apple demonstrated how you could draw a message on the phone.
Or it looked like this:
Whiteness was estimated.
But the real issues were never addressed.
Let's just always look at the positive:
Katie Notopoulos is a senior editor for BuzzFeed News and is based in New York. Notopoulos writes about tech and internet culture is cohost of the Internet Explorer podcast.
Contact Katie Notopoulos at firstname.lastname@example.org.
Got a confidential tip? Submit it here.