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The Apple Announcement, According To The Internet

A totally reasonable and accurate assessment of a serious event.

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Things didn't start off too great. The live stream looked like this:

Can't wait to see this image in a higher resolution. #apple #livestream #broken #AppleLive #AppleEvent #iPhone6

Q. Allan Brocka@allanbrocka

Can't wait to see this image in a higher resolution. #apple #livestream #broken #AppleLive #AppleEvent #iPhone6

1:45 PM - 09 Sep 14ReplyRetweetFavorite

Or like this:

luv the new take on flat design RT @kelseydollaghan: Great graphics on the Apple livestream

Ashley Feinberg@ashfein

luv the new take on flat design RT @kelseydollaghan: Great graphics on the Apple livestream

12:59 PM - 09 Sep 14ReplyRetweetFavorite

Or this:

Finally, Tim Cook took the stage to make an important announcement:

Then he revealed the iPhone 6 and the slightly larger 6 Plus.

Everything you need to know about today’s Apple event

Tabir Akhter@tabooradley

Everything you need to know about today’s Apple event

3:02 PM - 09 Sep 14ReplyRetweetFavorite

It comes with tons of new features.

Just some of the great new features of the #iPhone6 unveiled at the #AppleEvent

Jacy Catlin@ieatanddrink

Just some of the great new features of the #iPhone6 unveiled at the #AppleEvent

1:23 PM - 09 Sep 14ReplyRetweetFavorite

But that was all just a lead up to the big announcment: the Apple Watch!

My new #AppleWatch ... So proud. #Apple #AppleLive

Keir Simmons@KeirSimmons

My new #AppleWatch ... So proud. #Apple #AppleLive

2:18 PM - 09 Sep 14ReplyRetweetFavorite

This is definitely what it looked like:

It also comes in this style:

Obligatory smartwatch notifications

And this sporty version:

Of course, the Apple Watch instantly had its own, definitely real and official Twitter account.

Customers started thinking of how the watch would affect their real lives.

looks like the moon is in the 7th house and jupiter's aligned with mars, so no, debra, I can't make it to the potluck

Colin Bayer@vogon

looks like the moon is in the 7th house and jupiter's aligned with mars, so no, debra, I can't make it to the potluck

2:20 PM - 09 Sep 14ReplyRetweetFavorite

Or this luxurious version:

You can keep your Apple Watch, I'd wear this snazzy timepiece if I could.

Boring Tweeter@b0ringtweets

You can keep your Apple Watch, I'd wear this snazzy timepiece if I could.

3:23 PM - 09 Sep 14ReplyRetweetFavorite

Possibly for the negative.

"I called your iPad, ur iPhone and your iWatch." IMAGINE coming home to THAT shit lol

LowKeyUHTN@LowKeyUHTN

"I called your iPad, ur iPhone and your iWatch." IMAGINE coming home to THAT shit lol

2:11 PM - 09 Sep 14ReplyRetweetFavorite

A guy from Apple demonstrated how you could draw a message on the phone.

"jeff want to go eat some sushi?"/"jeff are you ready to accept jesus into you heart?"

Casey Johnston@caseyjohnston

"jeff want to go eat some sushi?"/"jeff are you ready to accept jesus into you heart?"

2:34 PM - 09 Sep 14ReplyRetweetFavorite

Or it looked like this:

Then U2 came out and Bono and Tim Cook booped fingers.

vine.co

Whiteness was estimated.

This guy using the Apple watch to get walking directions to Whole Foods was arguably the whitest event of 2014, maybe the decade

Chuck Anderson@NoPattern

This guy using the Apple watch to get walking directions to Whole Foods was arguably the whitest event of 2014, maybe the decade

2:33 PM - 09 Sep 14ReplyRetweetFavorite

Then, recalculated.

Wait, Tim Cook and Bono touching fingers while announcing a free album on iTunes might be whiter I gotta check my reference guide

Chuck Anderson@NoPattern

Wait, Tim Cook and Bono touching fingers while announcing a free album on iTunes might be whiter I gotta check my reference guide

2:55 PM - 09 Sep 14ReplyRetweetFavorite

But the real issues were never addressed.

Apple let's fix the real problem

Let's just always look at the positive:

If you're having a bad day, remember that there's some guy that needs to tell Tim Cook that half the live stream had Chinese dubbing.

Josh Helfferich@JoshHelfferich

If you're having a bad day, remember that there's some guy that needs to tell Tim Cook that half the live stream had Chinese dubbing.

3:18 PM - 09 Sep 14ReplyRetweetFavorite

Katie Notopoulos is a senior editor for BuzzFeed News and is based in New York. Notopoulos writes about tech and internet culture is cohost of the Internet Explorer podcast.

Contact Katie Notopoulos at katie@buzzfeed.com.

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