Many of these locations are linked to Project Glass sightings — the shots from the catwalk, for example. This is real footage, in other words, though it's not clear whether or not the UI elements are simulated.
This is a much closer rendering of what Google's head-up-display glasses will feel like than the original preview video. There are quite a few units in circulation among Google employees already, and the company is preparing for a wider early test.
Details on how to apply for that here.