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Some People Are Seriously Disturbed By This Airbnb Ad

"Sleep in their beds, so you may know their dreams."

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On Tuesday, Airbnb released this new ad, titled "Is Mankind?"

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Though, when taken out of context — say, in a tweet — the lines from the ad are...pretty creepy.

Sleep in their beds, so you may know their dreams.

This line in particular was causing some confusion on Twitter.

@Airbnb who else read this in a Freddy Krueger voice?

People were really uncomfortable.

@Airbnb Now this is not creepy at all.

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Disturbed, even.

Some people questioned the company's marketing strategy.

.@Airbnb #ew..you just reminded everyone they are sleeping on someone's mattress,that all the other #airbnb 'ers slept on too. #notakebacks

While others wanted to make sure if Airbnb had its science straight.

@_jessetipton @Airbnb creepy AF and not how dreams work

People questioned what else they might learn from staying in someone's home.

@Airbnb 'Look on their computers so you may know their bank details'. Did someone get paid for coming up with this gibberish?

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But others couldn't get over the whole sleep thing.

.@Airbnb Sniff their pillows. Get in real deep. Smell their fears and nightmares.

People were also having fun with some of the other taglines.

@Airbnb What about their bathrooms ? ;)

But mostly they were just creeped out.

David Mack is a reporter and weekend editor for BuzzFeed News in New York.

Contact David Mack at david.mack@buzzfeed.com.

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