On Tuesday, Airbnb released this new ad, titled "Is Mankind?"
Set to the soaring score from Beasts of the Southern Wild, the ad has narrator Angela Bassett asking: "Are we good?"
"Go see. Go look through their windows so you can understand their views. Sit at their tables so you can share their tastes," she whispers.
"Go see and find out just how kind the Hes and Shes of this mankind are."
Though, when taken out of context — say, in a tweet — the lines from the ad are...pretty creepy.
This line in particular was causing some confusion on Twitter.
People were really uncomfortable.
Some people questioned the company's marketing strategy.
While others wanted to make sure if Airbnb had its science straight.
People questioned what else they might learn from staying in someone's home.
But others couldn't get over the whole sleep thing.
People were also having fun with some of the other taglines.
But mostly they were just creeped out.
Remember: "Sleep in their beds..."
"...so you may know their dreams."
David Mack is a reporter and weekend editor for BuzzFeed News in New York.
Contact David Mack at firstname.lastname@example.org.
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