In today's final group stage match for Italy and Uruguay, Uruguayan star Luis Suárez appeared to bite Italy's Giorgio Chiellini in the 80th minute. While it's still not totally clear, this would mark the third such incident for Suárez.
Twitter lit up over Suárez' alleged gnawing. But, unlike inside baseball media gaffes or even major celebrity feuds, the World Cup's status as a global event means that every international soccer-related moment is magnified many, many times over across social media channels. For example:
.@Cristiano mentioned 1.5m times during #USA v #POR. Explore this @TwitterReverb LINK: http://t.co/09nohDD6lb
With that in mind, the venerable commentating duo Men in Blazers, over at ESPN then tweeted out the following which got us thinking:
We would love to read "Notifications" on the @luis16suarez Twitter timeline right now
Using Tweetdeck's handy @-mentions column tool, we tracked one minute of Suárez' mentions on Twitter. It wasn't pretty.
Just when you thought it was safe to play Uruguay! #suarez #worldcup