go to content
World

Taylor Swift Is Going To Sell Her Clothing Line In China And Her Fans Are Going Insane

"Come rob me, Taylor," one fan declares.

Posted on

Taylor Swift (aka T-Swizzle, aka Tay-Tay, aka Everyone's Imaginary Best Friend) didn't start her official career in China until last year, but it is accelerating at light speed.

John Davisson / AP

It was only last year that Swift threw her first concert in China. But what a concert it was. It broke China's fastest concert sales record by selling 18,000 seats in a minute. (A MINUTE.)

This year, the "1989" world tour will land in Shanghai again for three days from November 10th to 12th.

She clearly was able to tell that her Chinese fans still don't get it enough Taylor in their lives, so she's launching her clothing line on Chinese online retailer JD.com. (It'll be be available after August 8th.)

Heritage66 / Via h66style.com

JD.com, or Jingdong, one of online retail giant Alibaba's main domestic rivals, proudly announced on Sina Weibo Monday night that Taylor Swift's "authentic merchandise" is "tailored for China" and "will be sold exclusively on Jingdong."

"Wtf Meimei* is finally coming to grab my purse!" one user — who calls herself "Miss Qingyan On The Pond Side" — wrote on Sina Weibo, echoing the sentiments of many.

Weibo / Via weibo.com

(*Meimei is Taylor Swift's nickname in China. We'll get to that in a second.)

For those fans who weren't quite lightning on their feet when tickets went on sale, this is still a great consolation prize. User Joyezhuzzz says, "Since I'm not able to get to the concert, I'll just buy some clothes."

Weibo / Via weibo.com

While some users like "TaylorSwift_MNP" have already decided to blindly "buy buy buy buy off the whole shop," some other fans like user "Donnie_Photograph" wish that the clothes could "have more of a feel of designing instead of souvenir shirts."

Weibo / Via weibo.com

In a promo video for the line, Taylor can be heard saying "Ni Hao" ("Hello" in Chinese) while wearing a tank top reading "CHINA 2015," urging her Chinese fans to "be sure to check out my new authentic merch now available in China."

Fans went nuts over her speaking Chinese (just one sentence, but who cares), and they watched the 34 second-long video on repeat like user Annie Chan did, "Hug me tightly those Mei fans who also watched over 20 times!"

Weibo / Via weibo.com

At this point, you're probably wondering what are "Mei fans," and who the hell is "Meimei?"

Baidu / Via zhidao.baidu.com

So "Meimei" is Taylor's widely-recognized Chinese nickname.

Pretty much every Western celebrity gets a Chinese nickname. For example, Katy Perry is "Fruit Sister," Benedict Cumberbatch is "Curly Blessing," and Taylor Swift is "Meimei" in China, with a literal meaning of, well, "Moldy" and "Unlucky."

An answer to why Taylor is nicknamed this way got about 7,000 supportors on Baidu Zhidao, a Quora-like Chinese site. Basically it goes that first, Taylor is very beautiful, and "beautiful" in Chinese is pronounced almost in the same way as "moldy" or "unlucky" — all are "mei," just with different intonations. Secondly, "every time Taylor debuted strong single aiming at crowning the Billboard Top 100 ranking, she bumped into different 'evildoers' and have to be stopped as a runner-up," so she's "Unlucky," but in a loving way.

But fans are not sure about whether to tell her that, expressing their worries that Meimei won't come to China again knowing the origin of her nickname. So guys, shhhhhh☝️, let's not go breaking Zhang Ningning's heart. 😜

Beimeng Fu is a BuzzFeed News World Reporter covering China and is based in New York.

Contact Beimeng Fu at beimeng.fu@buzzfeed.com.

Got a confidential tip? Submit it here.