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Colorado Busts Out Kegs And Bros To Sell Obamacare

Brobamacare is tapping into the bro demo to make sure they're informed about Obamacare.

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Doyougotinsurance.com, a URL that is presumably more "bro" friendly, redirects to gotinsurancecolorado.org, part of the Thanks Obamacare campaign, by the Colorado Consumer Health Initiative and ProgressNow Colorado Education.

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Reactions on Twitter were of the amused and bemused variety.

With this, the use of the word "bro" has officially jumped the shark. cc: @marincogan

Suzy Khimm

@SuzyKhimm

With this, the use of the word "bro" has officially jumped the shark. cc: @marincogan

/ Via

"You know what demographic we should hit for Obamacare? Bro's, man. Bro's." "Let's get a picture of one doing a keg stand." "AMAZING."

Luke Londo

@llondo

"You know what demographic we should hit for Obamacare? Bro's, man. Bro's."

"Let's get a picture of one doing a keg stand."

"AMAZING."

/ Via

Hey, #Brobamacare, "bros" don't let "bros" wear #jorts. #tcot #Obamacare http://t.co/GeJm6q18nH

Brandon Howell

@BrandonDHowell

Hey, #Brobamacare, "bros" don't let "bros" wear #jorts. #tcot #Obamacare http://t.co/GeJm6q18nH

/ Via

My Halloween costume RT @BrettLoGiurato: Brobamacare

Josh Petri

@joshpetri

My Halloween costume RT @BrettLoGiurato: Brobamacare

/ Via

As for the national website, President Obama promised Monday that a tech strike force has been activated to help solve the problems plaguing HealthCare.gov.

Adrian Carrasquillo is the White House correspondent for BuzzFeed News and is based in Washington, DC.

Contact Adrian Carrasquillo at adrian.carrasquillo@buzzfeed.com.

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