The delusion that indulging themselves with a consumer item (ie, red iPhone/iPod) will lead to a desirable social outcome (ie, curing diseases, fighting hunger, etc.) is definitely something White People Like.

Crazy how the color of a product and the font a company uses are so closely followed by fans.

I'm claiming phony (pun intended), only because the iPhone logo on the back is not the font Myriad; Apple's branded type choice.