Rollings Stone’s Controversial Dzhokhar Tsarnaev Issue Did Really Well On Newsstands

Apparently, the boycott by major retailers didn’t work.

2. Despite a boycott by many retailers of Rolling Stone’s controversial issue featuring Dzhokhar Tsarnaev on the cover, the magazine was a hit on newsstands, Adweek reported.

Handout / Reuters

Retail sales of the issue jumped 102 percent over average per-issue sales for the past year, according to Magazine Information Network. Figures are based on point of sale data from 1,420 retailers from July 19 to July 29. Among those retailers, 13,232 copies were sold, more than double the magazine’s average sales for the prior year.

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