Rollings Stone’s Controversial Dzhokhar Tsarnaev Issue Did Really Well On Newsstands

Apparently, the boycott by major retailers didn’t work. posted on

Campaign to boycott Rolling Stone "Boston Bomber" issue leads to 102% increase in newsstand sales: http://t.co/8KQDWKayla

2. Despite a boycott by many retailers of Rolling Stone’s controversial issue featuring Dzhokhar Tsarnaev on the cover, the magazine was a hit on newsstands, Adweek reported.

Handout / Reuters

Retail sales of the issue jumped 102 percent over average per-issue sales for the past year, according to Magazine Information Network. Figures are based on point of sale data from 1,420 retailers from July 19 to July 29. Among those retailers, 13,232 copies were sold, more than double the magazine’s average sales for the prior year.

4. After the cover was revealed, #BoycottRollingStone trended on Twitter and several Boycott Rolling Stone communities were created on Facebook. Major stores pulled the issue from their shelves.

The list of retailers not carrying this week's Rolling Stone magazine so far: CVS, Tedeschi Food Shops, Walgreens

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