We’ve got a big announcement coming later today. Any guesses? (Here’s a hint: shake, shake, shake!)
J.C. Penney has faced a lot of criticism from customers in the past two years for changes made under former chief executive officer Ron Johnson, most of which the current CEO is trying to undo.
But perhaps none have been more passionate than the snow globe contingent.
A group of shoppers has been hounding J.C. Penney for nearly a year to bring back the Disney snow globes it has given away on Black Friday for the past decade. Johnson halted the tradition in 2012 in favor of a promotion around free buttons, spurring a small protest that hasn’t let up since.
And this weekend, it succeeded. J.C. Penney said late Saturday that it will be giving away snow globes again, after hinting at the change earlier in the day on Twitter. Below, the tiny consumer uprising you probably never knew was happening. Let it snow, snow globers.