1. Butter For Paula is asking for Paula Deen fans to mail letters of protest and butter wrappers to the companies that dropped Deen’s products.
2. Butterforpaula.org was organized John Schmitt, a hotel auditor in Indianapolis, the same person who started the “We Support Paula Deen” Facebook page.
3. Schmitt’s Facebook page currently has over 600,000 likes.
4. According to the “Butter For Paula” website, “Paula Deen has become a part of our families… and families stick together.”
5. On Schmitt’s We Support Paula Deen Facebook page, users have posted about their experiences with petitioning companies to bring Paula Deen back.
6. Schmitt’s Pro-Paula Deen Twitter account is urging users to tweet at businesses using the #WeWantButter hashtag.
@Walgreens bring back @Paula_Deen! My butter wrappers are in the mail. #WeWantButter http://t.co/lx9nWeLoVx
@Walgreens bring back @Paula_Deen! My butter wrappers are in the mail. #WeWantButter http://t.co/GDLrRJ0sK3
@Target bring back @Paula_Deen! My butter wrappers are in the mail. #WeWantButter http://t.co/w02FlSSaVE
@Kmart bring back @Paula_Deen! My butter wrappers are in the mail. #WeWantButter http://t.co/jgKrJlzo99
10. Schmitt’s, also, teamed up Stitches ‘N Dishes, a California food truck company, to sell Paula Deen products and give the proceeds to Deen’s charity, The Bag Lady Foundation.
11. Most of the protests, though, have been met with opposition:
@Dawnie816 After careful consideration we have decided to phase out Paula Deen products. We will continue to evaluate the situation.
@bessfriends We are phasing out Paula Deen products. Your comments will be shared with leadership. Thanks and be well, LaShailia.