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Kenneth Cole Decided To Tweet Something Completely Stupid About Syria

Good brand strategy, Kenneth Cole.

1. Kenneth Cole tweeted this on Thursday.


Kenneth Cole

@KennethCole

“Boots on the ground” or not, let’s not forget about sandals, pumps and loafers. #Footwear

/ Via

2. Needless to say, people aren’t super pleased about it.


Pauline Collins

@PaulinePR

@KennethCole Not cool OR socially responsible.

/ Via

James Topham

@TopsAtWarChild

@ddale8 What is wrong with PR people?

/ Via

Stephen Miller

@miller_stephen

@hgil #facepalm

/ Via

5. This is, uh, not the first time Kenneth Cole’s Twitter account has decided to jump on a popular news event…

6. It’s not the second time they’ve done this either…

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Ryan Broderick is a reporter for BuzzFeed News and is based in London.
Contact Ryan Broderick at ryan@buzzfeed.com.
 
 
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