Kenneth Cole Decided To Tweet Something Completely Stupid About Syria

Good brand strategy, Kenneth Cole.

1. Kenneth Cole tweeted this on Thursday.

Kenneth Cole


“Boots on the ground” or not, let’s not forget about sandals, pumps and loafers. #Footwear

/ Via

2. Needless to say, people aren’t super pleased about it.

Pauline Collins


@KennethCole Not cool OR socially responsible.

/ Via

James Topham


@ddale8 What is wrong with PR people?

/ Via

Stephen Miller


@hgil #facepalm

/ Via

5. This is, uh, not the first time Kenneth Cole’s Twitter account has decided to jump on a popular news event…

6. It’s not the second time they’ve done this either…

Check out more articles on!

Ryan Broderick is a reporter for BuzzFeed News and is based in London.
Contact Ryan Broderick at
Here Are The Top Stories
  • A conservation group in Zimbabwe reported that Jericho, the brother of beloved lion Cecil, was shot and killed by a hunter. But some scientists monitoring the pride believe he is OK.
  • Joe Biden has begun to "actively explore a possible presidential campaign," the New York Times reports.
  • The trooper who pulled over Sandra Bland was disciplined for "unprofessional conduct" in the fall of 2014, records show.
Get The News App

More News

More News

Now Buzzing