On Monday, about a half-dozen activists working with the Bird Protection League were attacked in a cornfield in Audon, France.
The activists, accompanied by journalists, were on an anti-poaching operation aimed at protecting finches.
Among those unhappy about the Bird Protection League's action was this guy in his underwear with a shovel. A photographer for AFP took this amazing photo.
And then things spiraled out of control...
He's become a Jedi.
And a Sith.
He's a Spartan.
And a bunch of other stuff too.
They've replaced his shovel with an iPad.
And taken him on vacation with a selfie stick.
According to one user, he's "what you see right before you die."
He's been turned into video game characters.
He's been dropped into Jurassic World.
He's King Kong.
And he's a member of the Avengers.
He's also hanging out in the new "Hotline Bling" video.
Oh, and bonus, if you want the shovel guy, here's a starter kit.