The French Socialist Candidate's Hip-Hop Campaign Ads

Frontrunner François Hollande's ads are aimed to appeal to demographics that President Nicolas Sarkozy has alienated.

The most recent ad, released four days before the first round of the French presidential election:

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And the first one, set in the Parisian banlieues to Kanye West and Jay-Z's "N**gas in Paris":

View this video on YouTube

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