First Annual “Gun Appreciation Day” Scheduled

The first holiday that’s all about guns will take place a little over a month after Sandy Hook.

A political ad agency is putting together the first ever Gun Appreciation Day” on January 19, two days before the inauguration and a little over a month after the mass shooting at Sandy Hook Elementary School.

Political Media’s CEO, Larry Ward, told BuzzFeed the idea originated with him. “We decided to run with this last week and put together a wide and growing group of conservative organizations, publications and businesses,” Ward said. The groups involved include the Second Amendment Foundation, the Committee to Draft Judge Andrew Napolitano, and Revolution PAC, a super PAC that supported Ron Paul’s presidential candidacy.

“Typically we work behind the scnes, we’re an ad agency that works on the right,” Ward said. “This was a special case because I wanted to not have just one group spearhead it like the NRA.”

Ward said he called the NRA as well, but hadn’t heard back.

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Rosie Gray is a reporter for BuzzFeed News and is based in Washington, D.C. Gray reports on politics, foreign affairs and international issues. Her secure PGP fingerprint is 52B1 92A9 D35B 3359 CF61 399B 0E8A 2948 10D0 8DD8
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