Watch This Cocoa Farmer’s Joy As He Tastes Chocolate For The First Time

“U.S. westerners have the luxury to enjoy chocolate. But in Ivory Coast cocoa farmers sadly don’t have this luxury.”

Ivory Coast is the world’s largest exporter of cocoa beans, the main ingredient in chocolate. But the impoverished farmers who harvest the beans generally never see and cannot afford to buy the finished product — your chunk of chocolate.

Thierry Gouegnon / Reuters

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The Netherlands’ Metropolis TV traveled to one cocoa farm in Ivory Coast earlier this year to speak to the farmers about the problem.

The chocolate industry is worth an estimated $110 billion dollars a year, CNN has reported. Wealthy areas of North America and Europe consume most of the world’s chocolate, while most cocoa beans are grown in West Africa.

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The average cocoa farmer lives on less than the equivalent of $2 a day, while under 5% of the price of the average chocolate makes its way back to the farmers, according to Oxfam.

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Metropolis TV gave some of the farmers chocolate to hold and taste for the first time. Their responses?

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Wait for it…

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Sure is!

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Watch the full video here:

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