We’ve Hit Peak Tesla

This is the week the business media went crazy for Tesla and its founder Elon Musk.

Tesla Chief Executive Officer Elon Musk celebrates at his company’s factory as the car company began delivering its Model S electric sedan in Fremont, California, in this June 22, 2012, file photo. Noah Berger / Reuters

Tesla Motors and its founder Elon Musk, the widely reported inspiration for Iron Man’s Tony Stark, had a huge week: it’s stock cracked $100 for the first time ever, it announced an expansion of its Supercharger network that will let drivers of its Model S electric car drive across the country, and Musk mused about building a “Hyperloop” — a yet-unrealized “fourth mode” of transportation that would get people from Los Angeles to San Francisco in just 30 minutes.

As a result, for at least this week, Tesla and Musk usurped Apple as the darling of the business media.

And while Josh Brown, a financial advisor at Fusion Analytics, told BuzzFeed that Tesla and Musk were worth paying attention to, he said of the abundance of coverage, “I’m not reading any of it.”

“I think people should be excited. Isn’t it a pleasure for someone to pick up the innovation,” he asked rhetorically.

Yahoo! Finance Loves Telsa

“Yahoo! Finance is the center of the universe for online financial content, it always was and still is,” Brown told BuzzFeed. “What makes Yahoo! Finance everyone’s homepage is that they’re offering you a view of everything else, you don’t have to go hoping from site to site, you can get to everything there.”

Tesla Motors hasn’t seen this type of search traffic since it was founded in 2006.

View this embed ›

Via google.com

And that scent you smell is actually peak Musk.

View this embed ›

Via google.com

When people get excited about a company and a CEO, CNBC floods the zone.

CNBC’s famously excitable Jim Cramer took the Tesla Model S on a test drive.

View this embed ›

Via video.cnbc.com

The network also had a 15+ minute interview with Elon Musk today.

View this embed ›

Via video.cnbc.com

Bloomberg wasn’t to be left behind.

Via bloomberg.com

Or Business Insider.

Via businessinsider.com

Elon Musk even got into the entertainment press.

Via eonline.com

Check out more articles on BuzzFeed.com!

Facebook Conversations
    More News
    Now Buzzing