Having people spontaneously talk about your brand on social media sites is an advertiser’s dream. Unless it’s because your product happened to be linked to the Trayvon Martin shooting. On Twitter, people are demanding Skittles issue a statement on this hot button issue, accusing the company of profiteering off extra publicity from the death, and even threatening boycotts.
Broken hearted? Maybe you’ll like something over here instead?
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Skittles' Trayvon Martin Publicity Nightmare
http://www.buzzfeed.com/katienotopoulos/skittle...Having people spontaneously talk about your brand on social media sites is an advertiser's dr...