Nigerian BuzzFeed Is The Best BuzzFeed

Oodera is a vaguely familiar looking viral news and pop culture site based in Nigeria. Gbam. posted on

1. Does this look familiar? Hint: It looks like the site you’re reading right now:

Your search for the best new site for Nigerian viral pop culture and news has come to an end. Put down your mouse. In fact, smash it. Based solely on their absolutely flawless web design, we can confirm that the best site ever is Oodera.

Oodera’s webmaster, Kola Aina, says they’re a big fan of BuzzFeed and explains the site’s mission: “We recognized the demand for content and media is rapidly growing throughout Africa, especially in Nigeria — particularly amongst the youth and with the growth of mobile and broadband internet. Our goal is to become the number-one aggregator of content loved by Nigerians, Africans, and others alike.”

Oodera has been running for about eight months, and got about 61,500 unique visitors in May. Like BuzzFeed, their main traffic source is social, about 90%. Unlike BuzzFeed, their main social traffic driver is Twitter. “Eight-five percent of our traffic is mobile. Primarily Blackberry users. (Yes, BB is still alive and well in Nigeria!),” says Kola.

Interestingly, 28% of their traffic is from the United Kingdom. “We’ve found that Nigerians in the diaspora are the large consumer of content,” Kola explains. “We suppose they miss home.”

3. Oodera has a few buttons we don’t have, like “oops,” “fyi,” “gbam,” and “choi”:

My exhaustive research (reading the first Google result) tells me that “Gbam!” means “case closed.” I wasn’t able to find a satisfactory definition of “choi,” although Urban Dictionary says “chai” is a slang term in Nigeria that means “cool.” Close enough? Update: According to Kola, choi means a mix of OMG & WTF.

4. It has celeb coverage of Nollywood (Nigeria’s Hollywood) stars. This headline: “Mercy Johnson: I’ll Marry My Husband Again and Again

6. They post awesome Nigerian music videos:

This is now my SECOND favorite song called “Pata Pata.” The first is still this one by South African singer Miriam Makeba from the ’60s.

7. It has a whole section for crime:

Um, yes please, I would definitely read this article.

8. And possibly the only positive coverage of Sean Parker’s wedding.

While most reports focused on the alleged environmental damage and over the top costs, Oodera asks, “Now that is what we call a wedding! Dreaming yet?

9. And of course, they’re obsessed with Kim and Kanye.

WHO ISN’T?

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