4chan has always loved trolling bronies (adult male fans of My Little Pony: Friendship is Magic), and this time the bronies’ dreams were merely collateral damage from a larger corporate trolling effort.
Mountain Dew created a site, dubthedew.com where fans could suggest and vote on the name for its new green apple flavor. Equestria Daily, a popular brony blog, encouraged readers to vote for the name “Applejack”, which is the name of one of the ponies on the show. At one point Applejack was in second place.
Poor bronies. They even had created a Dew themed pony. Mountain Dew, I implore you to do the right thing and name your gross sugary beverage after a television pony!