Hurray! I have one of the top 1% most viewed @LinkedIn profiles for 2012. linkedin.com/pub/profile/6/⦠(this cracks me up by the way)
20 Million People LinkedIn Just Tricked Into Tweeting About LinkedIn
LinkedIn sent out emails notifying 20 million people they were in the top 10% of most viewed profiles. These people couldn’t resist bragging about it on Twitter.
This morning, LinkedIn sent out an email blast to about 20 million people letting them know they were in the top tier of most-viewed profiles. The notifications told you if you were in the top 1%, top 5%, or top 10%.
Michelle Wetlzer of Keen.io noted that since LinkedIn has 200 milllion users, this means 20 million people got a big ego boost this morning. Sounds a little less exclusive when you think of it that way. It’s a clever way to make your most loyal userbase feel extra special, and definitely to click onto that “read more” button.
It also fanned the flames of vanity for quite a few LinkedIn users on Twitter. The notification came with a handy pre-written Tweet announcing their special status. These LinkedIners just couldn’t resist taking the bait:
3. The 1%-ers
The LinkedIn elite. All 2 million of them.
10. The 5%-ers
Meh.
15. The 10%-ers
Such plebes.
H/t Matt Handler
HOT ON
Facebook Conversations
11 Responses So Far
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eugenekj 3 months agoSorry Buzzfeed, but you’re just hating on this one. Because 1% is 2 million doesn’t detract from the fact certain users have more popular profiles than others. An “A” is an “A”. Would it make any difference in your GPA if everyone in the class passed with an “A”? Haters! LOL.
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TJSonOfAnder 3 months agoThis was my response when I received the email.
“So I feel like top 5% is a big deal, and then I think about how many people have a LinkedIn profile that don’t use it…. Being top 5% of LinkedIn kind of feels like being the king of MySpace…”
http://www.facebook.com/TJSonOfAnder/posts/346921022090227?comment_id=1809789 -
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gartho 3 months agoNot sure what the trick was. LinkedIn provided value to their membership; data. Those individuals promoted that piece of data that was provided by LinkedIn. Each individual gets to “brag” about their profile and LinkedIn get credited for revealing that data point. It actually is a brilliant model for increasing social activity about your brand. Much better than begging for shares, tweets and Likes. Much better than “buying” this activity through contests and other giveaways.
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steves56 3 months agoActually, I think being in the top 20 million does say something (when, as you note, the universe is 200 million). Those people must be doing something right with their profiles to get those views. I think it demonstrates, at least partially, that they’re making decent use of the site. And if you’re on it why not make the most of it.
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ACV2233 3 months agoDisagree! I got that email while a friend of mine who blogs in many LinkedIn groups (and gets a lot of discussion) did not. Five or six people I know also got it. Anyone, except maybe Richard Branson who bought this email is a buffoon. LinkedIn claims 187MM active users. I would have to have had 1.87 million page views to be in the top 1%. Based on my page view stats, I’m confident that I won’t be joining the ranks of Branson’s page views.
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- Cryz08 thinks 20 Million People LinkedIn Just Trick... is LOL & Fail
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jacquelync4 3 months agoI wouldn’t really call it a “trick.” It’s not like they lied… top 10% also means that you have more views than the 180 million other profiles!
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terir 3 months agoDon’t confuse “profile views” with the “page views” LinkedIn provides to users. Someone can view your profile by simply rolling over your name or photo on a discussion. That would show up as a profile view, but not a page view. I have reached out to LinkedIn and requested verification on the data. yourCMTO.com
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ACV2233 3 months agoNope. LinkedIn claims they had 187MM active users in 2012. Doing the math is easy. Then compare to your profile views. Top 1%. I’ve lost count of the people I know who got a 1% email. Most are smart enough to know they didn’t have 1.87MM profile views. The ones that aren’t are delusional.
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